Write a Description That Sells
Putting a property on the market has multiple components of marketing. When establishing the direction for sales, it is essential to consider the prospective buyer. The buyer’s viewpoint of the home as a lifestyle investment has the potential to make or break the sale. In our world, buyers are looking at your home on the internet through Google, Social Media or YouTube. Technology allows us to gain insight into the real estate market daily. Information like housing price fluctuations, neighborhood facts and city data is readily available for home buyers. Realtors make this possible by sharing videos and articles on social media on an emailing list to procure interest in the market value.
When individuals access new properties on the internet, they find visuals and text that support their search process in narrowing down options. One way to narrow the search is to write a description that sells. To sell within a description, imagine yourself searching for security and safety within a home. How do you want to feel in your home? What essential amenities are on the property and within the neighborhood that lends to a peaceful environment? As you write the description, tell a story instead of solely listing out facts and figures. Thoughtful writing about the lifestyle of the home while including data adds to an inspiring representation.
Start the story of the property by figuratively walking the prospective through the front doors. Allow the reader to peer in the doors to the entryway and flow through the first floor. Intertwine familiarity of day in the life in this neighborhood with your target clients’ life situation. What is visible when looking out the window? How does one feel as they enter the front door of their new abode? Apply your newfound story about the home to your marketing outlets. A benefit of storytelling is you will have the future buyers fantasize about living in the house. They will feel good to walk through the front doors into the back area and experience a new world of home. Writing a description that sells includes an imaginative depiction of lifestyle and features.
